As a vacation rental owner, you naturally want as many bookings as possible. But how do you stand out in an increasingly crowded market? We talked to experts from the vacation industry, like our own experience designer Yorick, and hosts to collect the best tips. Find out how you can increase bookings with small changes and create a unique experience for your guests!

Being smart about price

Do you ever have days between bookings that remain empty? This is more common than you think, and there are smart ways to capitalize on it. Host Tracy shares, “Offer a discount for those specific days, because something is always better than nothing!” You can easily set this up in on your own website but also on platforms like from Airbnb. That way you’ll make the most of every available night.

Optimize your content

Your content is the first thing potential guests see, so make sure the copy and photography are tiptop! Experience designer Yorick advises, “Use catchy headlines, professional photos and clear descriptions to make vacation rental stand out.” Have you already thought about photography or text for your website or listing?

Increase your visibility on Social Media

Social media is essential these days if you want to promote your vacation home. Jessica recommends sharing your property in local groups and following along at local events. Beth stresses the importance of Instagram: “Tag local businesses and events to give your property more visibility.” A smart way to engage the local community as well as attract new guests!

Use wish lists and promotions

Did you know that Airbnb allows guests to add your property to their wish list? “Ask friends and family to add your property to their wish list,” Risper says. This keeps your property in the minds of potential guests, which increases the likelihood of bookings. Promotions during quieter periods can also help attract guests anyway. Give it a try!

A website of your own

While platforms like Airbnb are convenient, having your own website gives you even more opportunities to promote your brand. As Ashley says, “We have a website and blog where we regularly share photos and videos of the area.” A professional website allows for more control and gives you a chance to really set your vacation rental apart.

How can we as Hosting Guests help you?

At Hosting Guests, we believe in the power of experience around your vacation rental. We know that every vacation rental is unique and want to help you let this uniqueness shine through. Our services are designed to put your property on the map:

• Branding: We design a unique visual identity for your vacation rental, including logo, colors and typography. You can use this branding on your website, in brochures, or even on personalized bathrobes in the home!
• Website Development: A professional website is essential to promote your property. Let us help you with a ready-made website or a custom website that perfectly suits your style and needs.
• Email marketing: Stay top-of-mind with your guests through smart email campaigns. From birthday congratulations to wishing you a happy vacation, email marketing keeps you in touch with your guests.
• Personalized guest experience: It’s all in the details. A personal touch, such as a bathrobe with your logo or a welcome card with handwritten text , ensures your guests have a memorable experience.

With our expertise and your vacation rental, together we will increase bookings and optimize the guest experience.